Digital marketing strategists help companies, institutions and organizations use online tools and platforms to reach and engage their audiences in order to achieve their marketing objectives. This 100% online course will teach you the conceptual foundations and practical skills digital marketing strategists use to attract interest, gain prospects and convert leads into sales. Key topics include the use of media campaigns, email marketing, content marketing, and building sales funnels.
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Digital marketing strategist is among the most dynamic careers of the 21st century. Survey data from General Assembly indicates a 33% talent gap for digital marketers, which signals that 33% of companies who want to hire digital marketing strategists are unable to do so.
According to PayScale.com, early-career digital marketing strategists with 1-4 years of experience earn $54,257 in total compensation per year, on average. With 5-9 years of experience, the average total compensation is upward of $68,706. A digital marketing manager has a similar but more advanced role, often overseeing strategists or digital marketing teams, and can make upwards of $80,000 annually.
Digital marketing strategists may also work on a freelance basis. ZipRecruiter.com places the national average salary for freelance marketing specialists at $68,970 per year. Top freelance digital marketers can command over $127,000 per year.
WHAT DO DIGITAL MARKETING STRATEGISTS DO?
Digital marketing strategists are responsible for creating, implementing, managing and improving an online marketing strategy. They use digital tools to research audience characteristics and interests, craft messages, communicate to their intended audience, engage interest and ultimately sell a product, service, concept or message. They may also oversee teams of in-house or freelance creative, analytical, or marketing professionals.
WHAT JOB TITLES ARE ASSOCIATED WITH DIGITAL MARKETING STRATEGIST JOBS?
Although titles can vary across organizations and industries, digital marketing strategists’ job titles may include the following:
IS DIGITAL MARKETING STRATEGIST A GOOD CAREER FOR REMOTE WORK?
Yes, because digital marketing is internet-based and mobile by nature, digital marketing strategist is considered an excellent career option for remote, freelance, or work from home opportunities. The Digital Marketing Institute reports that there are more digital marketing jobs available than digital marketers to fill them. The shortage is forcing companies to turn to outsource solutions, which opens excellent freelance and entrepreneurial options.
WHAT TRAINING IS REQUIRED TO BECOME A DIGITAL MARKETING STRATEGIST?
Generally, digital marketing strategists need expertise in these broad areas:
There are no prerequisites to take the course.
Introduction to MarketingThe Marketing MixMarket ResearchMarket TrendsInternational MarketingSustainable MarketingBrand ManagementAnalyzing Consumer BehaviorProject WorkFinancial PlanningIntegrated Marketing PlanningPut It into ActionDirect Marketing PlanningPutting Direct Marketing into ActionWebsites for MarketingDevelop Original ConceptsWriting CopyDevelop Advertising CampaignMultiplatform Digital AdvertisingSEO StrategySocial Media EngagementGoogle AdwordsEmail Marketing
Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.
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